Landing Pages

A landing page is a full web page that Flomailr hosts for you at its own address. You build it in the same block editor you use for emails, and a Signup block turns visitors into subscribers. For a signup box on a site you already have, use a form instead.

Build a page

Go to Pages & Forms > Landing pages and click New page. This creates a draft called "Untitled page" and opens the builder.

  • The block list is on the left, the canvas is in the middle, and the right panel edits whatever you select.
  • Rename the page in the top bar. The title is saved when you click away.
  • Use the undo and redo buttons, and the Desktop and Mobile preview toggle, to check your work.
  • Changes save on their own about two seconds after you stop. The top bar shows Saving, Saved or Save failed.
  • In the landing pages table, the duplicate button copies a page, including its SEO fields, as "TITLE (Copy)" with a new address. The copy starts as a draft.

When no block is selected, the right panel shows Page settings. It has three parts:

PartFields
Page URLSlug, Copy URL and Save.
Page stylesPage background, Content background, and Font family (Inter, Georgia, Fira Code, Helvetica or System UI).
SEOSEO title (up to 60 characters) and Meta description (up to 160).

Address and slug

A published page lives at https://flomailr.com/p/YOUR-SLUG. There is no workspace name in the address, so a slug is unique across every workspace, not only yours.

  • A new page gets a slug from its title: lower case, every run of characters other than a to z and 0 to 9 becomes one hyphen, and leading and trailing hyphens are dropped. It is cut to 60 characters. Letters with accents count as separators. An empty result becomes page.
  • If the slug is taken, Flomailr adds -1, -2 and so on until it is free.
  • To change it, edit Slug under Page settings and press Enter or click Save. The same cleanup applies, and the address shown underneath is the one that was saved, which can differ from what you typed.
  • The old address stops working when you change the slug.

Publish

A new page is a draft, and a draft returns a 404 at its address. Click Publish in the top bar to make it live. The button then reads Published, and clicking it again takes the page down. Once it is live, the top bar shows the address with a copy button, and the landing pages table shows a link icon next to it.

Published pages can be indexed by search engines. The SEO title falls back to the page title when it is empty, and the page carries a canonical link plus Open Graph and Twitter tags.

To remove a page, click the delete button in the top bar. Its address then returns a 404, and this cannot be undone.

Capture subscribers

Add a Signup block (in the Conversion group) and select it. In the right panel:

  • Email list, Send subscribers to: the list new contacts join. A Signup block with no list selected cannot accept signups.
  • Content: Headline, Subtext, Email placeholder, Button text, and Show name field with a Name placeholder. The name field collects a first name.
  • Button and Spacing: colours, corner radius and padding.

Keep the Signup block at the top level of the page. The live form is only drawn for top-level blocks, so one placed inside Columns or Section shows nothing. In an email, a Signup block also renders nothing.

Each signup follows the same rules as a form submission:

  • Each IP address can sign up five times in ten minutes.
  • With a list, a new address is saved as Pending and gets a confirmation email. It becomes Subscribed when they click the link. The visitor sees "Almost there! Check your inbox to confirm your subscription."
  • Someone already subscribed sees "You're already subscribed, you're all set!"
  • An address that has bounced is refused with a message asking for a different email. Other suppressed addresses see the ordinary message and are left unchanged.
  • Consent is recorded with the source landing_page.

See Double Opt-In for the full rules.

Landing page signups are not tagged, and the table has no signup count. To see who joined, open the list under Audience > Lists (see Lists and Contacts).